B2C & B2B ecommerce

B2C & B2B ecommerce

Enterprise ecommerce for retail, wholesale and hybrid growth

We design and build scalable ecommerce platforms for brands that need more than a basic online store. From consumer shopping journeys to wholesale ordering, customer-specific pricing and account-led purchasing, we create ecommerce systems built for commercial performance.

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One commerce platform. Multiple buying journeys. Serve retail customers, approved trade buyers, wholesalers, distributors and account-managed clients from a unified digital storefront.
Retail customer B2C
Approved trade account B2B
Wholesale price list Tiered
Quote request workflow Custom
360° Strategy, UX, build, integrations, launch support and optimisation for growing ecommerce teams.
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Built for commercial complexity

Modern ecommerce that supports both direct and account-based selling

High-performing ecommerce now needs to serve multiple customer types without creating operational friction. We build online stores that combine polished retail experiences with the advanced commercial controls required for trade, wholesale and B2B purchasing.

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01 Retail storefronts with product discovery, checkout and conversion-focused UX.
02 Trade portals with account approval, customer groups and controlled visibility.
03 Wholesale pricing, quote workflows, order rules and volume-based purchasing.
04 Integration-ready architecture for marketing, analytics, CRM and operations.
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Core capabilities

Everything your ecommerce operation needs to sell smarter

We combine strategic planning, website development and ecommerce configuration to create a professional buying experience for both individual customers and business buyers.

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B2C storefront design

Create a polished retail shopping experience with strong product presentation, clear navigation, promotional sections and a streamlined path to checkout.

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B2B customer portals

Support approved business buyers with account-specific access, trade registration, customer groups and a buying journey tailored to professional purchasing.

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Wholesale pricing

Configure customer-specific price lists, volume discounts, tiered pricing and purchasing rules for distributors, resellers and trade customers.

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Bulk order workflows

Make repeat purchasing easier with quick order forms, saved lists, reorder options and product tables designed for high-volume customers.

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Quote requests

Allow buyers to request quotes, negotiate custom offers and begin sales-led conversations when fixed checkout is not the right purchasing route.

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Operational controls

Manage product visibility, payment methods, shipping options, tax rules and catalogue access based on customer type, role or business account.

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Hybrid ecommerce strategy

One platform for retail customers and business buyers

Hybrid ecommerce allows your business to sell to consumers and professional buyers from the same digital ecosystem while still controlling access, pricing, products and purchasing conditions for each audience.

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✓

Separate buying experiences

Show different content, products, prices and actions depending on whether the visitor is a retail customer, guest, trade buyer or approved wholesale account.

✓

Customer group management

Organise accounts into meaningful groups such as resellers, distributors, VIP customers, regional buyers or trade partners.

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Dynamic pricing rules

Apply tiered pricing, group-based pricing, minimum orders, quantity rules, tax treatment and shipping controls without compromising the retail store experience.

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Account-led purchasing

Support business purchasing with account approval, quote requests, purchase lists, reorder flows, invoice payment options and controlled checkout methods.

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Enterprise-ready delivery

Designed for growth, governance and operational confidence

Enterprise ecommerce requires dependable structure. We focus on performance, security, content management, product data, user roles, marketing readiness and scalable workflows so your team can manage the store with confidence after launch.

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Secure architecture Professional build practices, protected checkout experiences and role-aware account access.
SEO-ready structure Clean product hierarchy, optimised page structure and content foundations for search visibility.
Mobile-first experience Responsive layouts for product browsing, account access, basket management and checkout.
Product data control Support for categories, variations, attributes, digital products, stock visibility and catalogue management.
Marketing integrations Connect your store with email marketing, analytics, remarketing, CRM and automation workflows.
Scalable operations Prepare your store for promotions, international selling, reporting, fulfilment and future feature expansion.
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B2C vs B2B functionality

Different customer journeys, one connected ecommerce system

We configure the store around how each audience buys, so retail customers get a fast, persuasive shopping experience while business customers get the tools they need for account-based purchasing.

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Capability
B2C ecommerce
B2B ecommerce
Customer access
Open browsing, fast product discovery and frictionless checkout for individual customers.
Approved accounts, registration review, customer groups and controlled catalogue visibility.
Pricing model
Standard product pricing, promotions, coupon codes, bundles and seasonal campaigns.
Customer-specific pricing, wholesale rates, tiered discounts, quote workflows and negotiated offers.
Ordering flow
Product pages, basket, checkout, payment gateway and order confirmation.
Bulk order forms, purchase lists, reorder workflows, minimum order values and invoice-style payment routes.
Commercial controls
Promotions, cross-sells, shipping methods, tax settings and customer communication.
Role-based payment methods, shipping rules, tax exemptions, product visibility and group-based purchasing conditions.
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Our process

From ecommerce strategy to launch-ready platform

We guide your project through planning, design, development, configuration and launch support so the finished store is practical for customers and manageable for your internal team.

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Discovery & strategy

We define customer types, product structure, pricing logic, buyer journeys, integrations and commercial objectives.

UX & interface design

We design retail and trade experiences with clear navigation, strong product presentation and conversion-focused page layouts.

Build & configuration

We implement products, customer groups, pricing rules, order workflows, payment methods, shipping logic and account controls.

Launch & optimisation

We test the buying journeys, support launch, review performance and recommend improvements for conversion and operational efficiency.

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What is included

A complete ecommerce website package for serious growth

Our service is built for organisations that want a professionally structured store capable of supporting multiple customer types, complex pricing and long-term digital growth.

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1

Ecommerce strategy

Commercial planning for products, buyer types, catalogue structure, pricing logic, shipping, payment methods and conversion goals.

2

Storefront design

Professional full-width page layouts, product pages, category pages, account areas and checkout experience design.

3

Product catalogue setup

Support for physical products, digital products, variations, attributes, categories, stock controls and product data structure.

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B2B configuration

Customer groups, business registration, wholesale pricing, quote requests, bulk ordering, purchase lists and visibility rules.

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Marketing readiness

SEO foundations, analytics, email marketing links, abandoned basket strategy, promotions and conversion tracking setup.

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Training & support

Guidance for managing products, orders, customers, promotions, content updates and ongoing ecommerce improvements.

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Ideal for

For brands selling across retail, wholesale and trade channels

This service is ideal for businesses that need a digital commerce platform capable of supporting consumer sales and business purchasing without running disconnected systems.

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✓

Manufacturers and distributors

Enable trade buyers to browse catalogues, request quotes, reorder products and access account-specific prices.

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Retail and wholesale brands

Sell direct to consumers while giving approved wholesale customers a tailored buying experience.

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Subscription and repeat-order businesses

Simplify recurring purchasing with saved lists, reorder flows, customer accounts and structured order management.

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Growing ecommerce teams

Upgrade from a basic store to a more capable platform with stronger operations, marketing and reporting foundations.

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FAQs

Common questions

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Can one ecommerce website serve both B2C and B2B customers?

Yes. A hybrid ecommerce setup can serve retail shoppers and approved business buyers from the same platform while showing different products, pricing, account options and purchasing rules to each audience.

Can we hide prices or products from guests?

Yes. The store can be configured so selected products, prices, categories or purchasing options are only visible to logged-in or approved customer groups.

Can business customers request quotes instead of checking out immediately?

Yes. Quote request workflows can be added for products, categories or account types where pricing needs to be negotiated or reviewed by your sales team.

Can we offer different prices to different customers?

Yes. You can support customer-specific pricing, customer group pricing, quantity discounts, wholesale rates and tiered price structures.

Can the store connect with our marketing and operations tools?

Yes. We can connect the ecommerce platform with analytics, email marketing, CRM, payment gateways, shipping tools and other approved business systems.

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Ready to build a B2C and B2B ecommerce platform that scales?

Let’s create a professional ecommerce website that supports retail sales, wholesale relationships, account-based purchasing and long-term digital growth.

Book a business consultation