B2C storefront design
Create a polished retail shopping experience with strong product presentation, clear navigation, promotional sections and a streamlined path to checkout.
B2C & B2B ecommerce
Enterprise ecommerce for retail, wholesale and hybrid growth
We design and build scalable ecommerce platforms for brands that need more than a basic online store. From consumer shopping journeys to wholesale ordering, customer-specific pricing and account-led purchasing, we create ecommerce systems built for commercial performance.
One commerce platform. Multiple buying journeys.
Serve retail customers, approved trade buyers, wholesalers, distributors and account-managed clients from a unified digital storefront.
Retail customer
B2C
Approved trade account
B2B
Wholesale price list
Tiered
Quote request workflow
Custom
360°
Strategy, UX, build, integrations, launch support and optimisation for growing ecommerce teams.
Built for commercial complexity
Modern ecommerce that supports both direct and account-based selling
High-performing ecommerce now needs to serve multiple customer types without creating operational friction. We build online stores that combine polished retail experiences with the advanced commercial controls required for trade, wholesale and B2B purchasing.
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Retail storefronts with product discovery, checkout and conversion-focused UX.
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Trade portals with account approval, customer groups and controlled visibility.
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Wholesale pricing, quote workflows, order rules and volume-based purchasing.
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Integration-ready architecture for marketing, analytics, CRM and operations.
Core capabilities
Everything your ecommerce operation needs to sell smarter
We combine strategic planning, website development and ecommerce configuration to create a professional buying experience for both individual customers and business buyers.
B2B customer portals
Support approved business buyers with account-specific access, trade registration, customer groups and a buying journey tailored to professional purchasing.
Wholesale pricing
Configure customer-specific price lists, volume discounts, tiered pricing and purchasing rules for distributors, resellers and trade customers.
Bulk order workflows
Make repeat purchasing easier with quick order forms, saved lists, reorder options and product tables designed for high-volume customers.
Quote requests
Allow buyers to request quotes, negotiate custom offers and begin sales-led conversations when fixed checkout is not the right purchasing route.
Operational controls
Manage product visibility, payment methods, shipping options, tax rules and catalogue access based on customer type, role or business account.
Hybrid ecommerce strategy
One platform for retail customers and business buyers
Hybrid ecommerce allows your business to sell to consumers and professional buyers from the same digital ecosystem while still controlling access, pricing, products and purchasing conditions for each audience.
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Separate buying experiences
Show different content, products, prices and actions depending on whether the visitor is a retail customer, guest, trade buyer or approved wholesale account.
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Customer group management
Organise accounts into meaningful groups such as resellers, distributors, VIP customers, regional buyers or trade partners.
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Dynamic pricing rules
Apply tiered pricing, group-based pricing, minimum orders, quantity rules, tax treatment and shipping controls without compromising the retail store experience.
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Account-led purchasing
Support business purchasing with account approval, quote requests, purchase lists, reorder flows, invoice payment options and controlled checkout methods.
Enterprise-ready delivery
Designed for growth, governance and operational confidence
Enterprise ecommerce requires dependable structure. We focus on performance, security, content management, product data, user roles, marketing readiness and scalable workflows so your team can manage the store with confidence after launch.
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Secure architecture
Professional build practices, protected checkout experiences and role-aware account access.
SEO-ready structure
Clean product hierarchy, optimised page structure and content foundations for search visibility.
Mobile-first experience
Responsive layouts for product browsing, account access, basket management and checkout.
Product data control
Support for categories, variations, attributes, digital products, stock visibility and catalogue management.
Marketing integrations
Connect your store with email marketing, analytics, remarketing, CRM and automation workflows.
Scalable operations
Prepare your store for promotions, international selling, reporting, fulfilment and future feature expansion.
B2C vs B2B functionality
Different customer journeys, one connected ecommerce system
We configure the store around how each audience buys, so retail customers get a fast, persuasive shopping experience while business customers get the tools they need for account-based purchasing.
Capability
B2C ecommerce
B2B ecommerce
Customer access
Open browsing, fast product discovery and frictionless checkout for individual customers.
Approved accounts, registration review, customer groups and controlled catalogue visibility.
Pricing model
Standard product pricing, promotions, coupon codes, bundles and seasonal campaigns.
Customer-specific pricing, wholesale rates, tiered discounts, quote workflows and negotiated offers.
Ordering flow
Product pages, basket, checkout, payment gateway and order confirmation.
Bulk order forms, purchase lists, reorder workflows, minimum order values and invoice-style payment routes.
Commercial controls
Promotions, cross-sells, shipping methods, tax settings and customer communication.
Role-based payment methods, shipping rules, tax exemptions, product visibility and group-based purchasing conditions.
Our process
From ecommerce strategy to launch-ready platform
We guide your project through planning, design, development, configuration and launch support so the finished store is practical for customers and manageable for your internal team.
Discovery & strategy
We define customer types, product structure, pricing logic, buyer journeys, integrations and commercial objectives.
UX & interface design
We design retail and trade experiences with clear navigation, strong product presentation and conversion-focused page layouts.
Build & configuration
We implement products, customer groups, pricing rules, order workflows, payment methods, shipping logic and account controls.
Launch & optimisation
We test the buying journeys, support launch, review performance and recommend improvements for conversion and operational efficiency.
What is included
A complete ecommerce website package for serious growth
Our service is built for organisations that want a professionally structured store capable of supporting multiple customer types, complex pricing and long-term digital growth.
Ecommerce strategy
Commercial planning for products, buyer types, catalogue structure, pricing logic, shipping, payment methods and conversion goals.
Storefront design
Professional full-width page layouts, product pages, category pages, account areas and checkout experience design.
Product catalogue setup
Support for physical products, digital products, variations, attributes, categories, stock controls and product data structure.
B2B configuration
Customer groups, business registration, wholesale pricing, quote requests, bulk ordering, purchase lists and visibility rules.
Marketing readiness
SEO foundations, analytics, email marketing links, abandoned basket strategy, promotions and conversion tracking setup.
Training & support
Guidance for managing products, orders, customers, promotions, content updates and ongoing ecommerce improvements.
Ideal for
For brands selling across retail, wholesale and trade channels
This service is ideal for businesses that need a digital commerce platform capable of supporting consumer sales and business purchasing without running disconnected systems.
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Manufacturers and distributors
Enable trade buyers to browse catalogues, request quotes, reorder products and access account-specific prices.
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Retail and wholesale brands
Sell direct to consumers while giving approved wholesale customers a tailored buying experience.
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Subscription and repeat-order businesses
Simplify recurring purchasing with saved lists, reorder flows, customer accounts and structured order management.
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Growing ecommerce teams
Upgrade from a basic store to a more capable platform with stronger operations, marketing and reporting foundations.
FAQs
Common questions
Can one ecommerce website serve both B2C and B2B customers?
Yes. A hybrid ecommerce setup can serve retail shoppers and approved business buyers from the same platform while showing different products, pricing, account options and purchasing rules to each audience.
Can we hide prices or products from guests?
Yes. The store can be configured so selected products, prices, categories or purchasing options are only visible to logged-in or approved customer groups.
Can business customers request quotes instead of checking out immediately?
Yes. Quote request workflows can be added for products, categories or account types where pricing needs to be negotiated or reviewed by your sales team.
Can we offer different prices to different customers?
Yes. You can support customer-specific pricing, customer group pricing, quantity discounts, wholesale rates and tiered price structures.
Can the store connect with our marketing and operations tools?
Yes. We can connect the ecommerce platform with analytics, email marketing, CRM, payment gateways, shipping tools and other approved business systems.
Ready to build a B2C and B2B ecommerce platform that scales?
Let’s create a professional ecommerce website that supports retail sales, wholesale relationships, account-based purchasing and long-term digital growth.
Book a business consultation